​With over two decades of excellence in operational leadership and brand scalability, Smart Joseph is a powerhouse in the international hospitality and media landscapes. As the Co-Founder of Mise En Place Hotel Consult Limited, Smart has spent years transforming the DNA of high-profile hotels, lounges, and media organizations across Nigeria. From pioneering the lease and operations of Cameo Hotel and Suites to the strategic management and brand repositioning of Xtacy Lagos, his career is defined by a relentless pursuit of revenue turnaround and brand repositioning.

​Now, Smart is bringing his signature blend of corporate discipline and urban trend-setting to the world in an exclusive partnership with Cleoni Natacha Crawford. 

Beyond the aesthetics of fashion, this collaboration is fueled by a deep-rooted commitment to social impact. As a long-time partner and strategist for Cleoni, the CEO of Dr Music 42; Smart is integrating his mental health initiative into the brand’s mission. By leveraging music concerts and karaoke events, he aims to provide a platform for healing and awareness, ensuring that every fashion-forward step also supports those navigating mental health challenges.

His latest move into the Toronto fashion scene alongside CEO Crawford marks a transition into “Fashion with a Pulse.” This partnership is a creative synergy designed to do more than turn heads, it is designed to save lives. Through the Dr Music 42 initiative, Smart is channeling the energy of the fashion industry toward mental health awareness, using music and community events to bring reassurance to those who need it most. For Smart, the ultimate success isn’t just a healthy bottom line; it’s a healthier world.

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